Marketing tool with some sales bolt-ons
April 10, 2018

Marketing tool with some sales bolt-ons

Layne Latham | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Act-on is currently used between the Marketing and Sales department as a way to track visitors to the website. Some of the sales team also uses Act-on to track email opens from customers and prospects. Marketing uses Act-on to track the effectiveness of drip campaigns and to host marketing content that the sales team uses in their messaging to prospects.
  • Tracking known sales prospects and their behavior on the website
  • Tracking anonymous visitors to the website and reporting the location and potential company based on their ISP
  • Hosting marketing content
  • Not user-friendly for tracking email opens for a specific user, it takes too much time to locate them within Act-on
  • Primarily built for marketing, the sales tools feel like an afterthought
  • Browser add-on needs to be removed and re-added regularly to ensure functionality
  • I don't believe we've seen a measurable impact on sales as a result of using Act-on
  • I don't know what results our marketing department has seen, but they seem to use the product much more than sales.
For a sales department, Act-on doesn't have many of the core functions of either ToutApp or Yesware.

Act-on is really a marketing tool that has bolted on a few features so that it can be sold as a tool for both marketing and sales. It was purchased by marketing without much input from sales.
As mentioned before, this tool seems well suited for a marketing department.
The sales tools are marginal at best, and don't come close to the functionality and user friendly sales features of tools like ToutApp and Yesware.

Act-On Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
1
Lead scoring and grading
3
Data quality management
Not Rated
Automated sales alerts and tasks
2
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
2
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
2
Integration with SugarCRM
Not Rated