Our team loves Act-On!
April 20, 2021

Our team loves Act-On!

Karli Brophy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable experiences to help our clients and prospects go through the journey we want them to. From internal marketing newsletters to external automated drip campaigns, Act-On has been essential to our success.

Pros

  • The automation builder is extremely easy to use. Mapping out the customer journey is so important when planning behavioral-based campaigns. With Act-Ons user friendly UX, it's simple to create.
  • Their customer support is outstanding! Via chat, through email, or with our Account Rep, Act-On goes above and beyond to ensure my problems get addressed and fixed quickly.
  • Forms are incredibly easy to create and embed into our landing pages and website.

Cons

  • Their customer service chat feature would be helpful to be available during all working hours from west coast to east coast.
  • More analytics to make educated business decisions.
  • Providing important information to audiences that need it in specific ways.
We investigated heavily into automation platforms prior to purchasing. Act-On was easily the stand out because:
  1. Interactive reporting. Getting behavioral data and other analytics is critical for us making the educated decisions we need for our business to continue to succeed.
  2. Enhanced and easy-to-use tool. Landing pages, emails, forms, etc. all have extremely easy-to-use interfaces. When creating content, we don't have time to work with a coder (I'm not a coder myself). Act-On's tools empower me and my team to efficiently and effectively create what we need when we need it.
  3. Even for the items that were non-promotional such as a make-shift ticketing service, Act-On's transactional emails were able to be rapidly delivered to customers who complete a specific behavior.

I'm overall thrilled with Act-On and look forward to their product roadmap in our ever-changing marketing world.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

We are a small marketing team looking to grow our business and provide excellent customer journeys. Act-On addressed all of our small business needs when we were a company of less than 100 and then grew with us as we merged with other companies and continued to grow quickly. I don't know where Act-On wouldn't be appropriate.

Act-On Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
9.3
Dashboards
10
Standard reports
8
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Microsoft Dynamics CRM
10

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