Overall Satisfaction with ActiveCampaign
We changed our mind to get an alternative from one of the popular tools which they said hub of a marketing campaign. It was 100% the right decision to move over to ActiveCampaign. I love the simplicity of the UI as well as their easy-to-use features like Newsletter campaigns, contact management, deal tracking and the one I like most, the automation setup to follow up with leads.
- Event-Triggered Email: It's way more easy to set up event-triggered email. It sends the email to your subscriber for the action they took. I love that part.
- API Integration: Their documentation is very well done and they have functional examples that you can use as a base for your work.
- Subscriber Management: We're product based SaaS company which is one of the leading social media marketing tools. It's incredible to have ActiveCampaign in our workflow to manage our subscribers. We can see each single detail right from when they visited our website to subscribe to us.
- The way I use I don't have anything to dislike, but I have some feature requests and enhancement request I'm thinking to submit to their support team.
- I wish there were some extra customisation available in their forms, would be great.
- Little things aren't possible in their reports. For example, we can't get the information on how some parts of our contact list are performing.
Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using ActiveCampaign - their tracking of visits to the site helped us outspread Pipeline and spot defects promptly, and modify.