ActiveCampaign for everyone!
February 13, 2020

ActiveCampaign for everyone!

Rene Steffan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used only by our Marketing and Sales Department in our organization. We use ActiveCampaign, integrated with Salesforce, to send out HTML rich emails to our guests and patients. It's very easy to use and provides great templates to choose from. The reports and tracking are very in-depth and helpful as well.

Pros

  • Templates
  • Integrates with Salesforce

Cons

  • View the email/design from the report screen
  • Positive impact on registrations for webinars and attendees to events
If you are looking to reach a large base of clients with HTML rich emails, ActiveCampaign is a great tool to use. We use it for events, products, services, weekly webinars, truly the possibilities are endless. I don't think I can think of a scenario where ActiveCampaign wouldn't be appropriate to use. Maybe to tell something they have cancer.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
Platform & Infrastructure ()
Not Rated

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