As a tour operator, Active Campaign is a great solution for my small business
May 28, 2020

As a tour operator, Active Campaign is a great solution for my small business

Kialo Winters | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use Active Campaign for two businesses. First, Active Campaign allows my Navajo language learning business to offer daily email notifications. Second, Active Campaign allows my tour business email notifications about tour and booking updates.
  • Active Campaign goes beyond other email services because I am able to easily create 7-day email drips and copy it as a template for the next fifty-one weeks. I am able to review the analytics of individual and group customer behaviors and plan accordingly for beneficial content.
  • With ActiveCampaign, there was some trial and error to move through the platform, but I focused on three features and gradually added other tweaks. I plan on continuing my learning with Active Campaign to integrate more features.
  • I am working away from my desk the majority of the week, and the mobile app with seamless functionality would be a great compliment to Active Campaign.
  • My customers receive easy to read emails thanks to Active Campaigns templates and advanced editing features.
Active Campaign excels at sending automated emails to my customers via signups from a dedicated URL or from my websites.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
6
Custom reports
6
API
8
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated