Efficient, affordable, easy to use, indispensable tool
May 27, 2020

Efficient, affordable, easy to use, indispensable tool

Ernesto Gonzalez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

For sales, marketing and customer support. AC helps us to automate most of our advertising campaigns. Inviting contacts to our events. Follow up in events participations. Sales reminders. Surveys for improvement.
  • Forms are very simple to create allowing us to obtain important information from prospects.
  • The automation is very visual and through a flow chart perspective it's easy to plan the sequence of communications we send.
  • It's very helpful to copy messages from previous campaigns, saves us time!
  • It is not possible to add attachments to the emails.
  • It has not the option to select contacts based on multiple filter options.
  • Welcome training.
  • It's great to pay according to number of contacts.
  • It saves time and money to have an automated tool.
  • It takes a while to configure everything but then it runs great.
I can diagram the automations much simpler than the previous autoresponders.
Better pricing.
Is great for us as we are a small company. We can pay through a scale of contacts which is great.

AC is more technical than friendly platform. For us is great, but if you prefer more personal touch AC is less appropriate.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated