An excellent experience for a marketing novice
July 09, 2020

An excellent experience for a marketing novice

Raquel López Oliva | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use it across all my business: online shop, retail sell, newsletters, coupons, appointment forms... ActiveCampaign brings me solutions for all my business needs. I can have the control over our social media at two accounts plus a personal social media. ActiveCampaign has made it all easier, quicker and with a professional form.
  • Marketing campaigns.
  • Collect data securely from user.
  • Organize data.
  • Marketing automations.
  • Campaign design.
  • Fast messaging.
  • Connection with newsletter subscribers.
I only used the free version of Mailchimp. A good friend of mine who works at an online platform for dog training recommended ActiveCampaign. I can see that it is easy and quick, and very integrated with my platform (WordPress and WooCommece) and for me this is essential.
It is well suited for users with a minimal knowledge of digital marketing. If you don't have a minimal knowledge handling can be difficult. Also I need a thumbnail more friendly and also we can customize. Easier to integrate more platforms and more free customs for my automatics campaigns. More integrations for free users.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
6
Mobile optimization
8
Email deliverability reporting
7
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
7
Standard reports
10
Custom reports
9
API
10
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
8