Great for automated email marketing campaigns
June 04, 2020

Great for automated email marketing campaigns

Kyle Chandler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used to automate email marketing campaigns to my growing list of subscribers looking to learn more about building high-performance organizations using the Kanban Method. It enables me to nurture potential clients through automated actions that meet them where they currently are and help built their knowledge until they become highly-qualified prospects.

Pros

  • Email marketing.
  • Automated emails.

Cons

  • Some of the reports can give trouble to display sometimes and are hard to understand.
  • It's helped me to increase the number of clients that convert into buyers.
ActiveCampaign is well suited for small businesses that are looking for scalable growth of newsletter campaigns that can be automated from the very start.

ActiveCampaign Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
7
List management
9
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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