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Overall very happy to use ActiveCampaign and can recommend it without doubts
June 10, 2020

Overall very happy to use ActiveCampaign and can recommend it without doubts

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used for our email marketing automation and it helps existing and new clients to learn about our products and our company. So far it helped a lot to speed up marketing and customer loyalty. It works great to educate customers on an automation level and was really helpful to build processes in our company.
  • Automation.
  • Email marketing.
  • Email workflow.
  • Prices for smaller accounts.
  • Design in email templates.
  • Intuitive operation.
  • More leads.
  • Better loyalty in existing customers.
  • Better overview of workflows.
The flexibility, automation, reporting, workflow building etc. is all much better with AC. If you set up something big you should set it up on a tool which has the ability for something bigger. This was ActiveCampaign for us and we don't regret taking this step although it took some time.
Automation, email workflow, overview of email workflows, building customer journey, these are all awesome at ActiveCampaign and we are more than happy that we switched from an alternative tool to AC. It is less appropriate if you are looking for awesome design only, the email builder could have a bit more flexibility and options as this matter more and more in times of storytelling.

ActiveCampaign Feature Ratings

6.8
WYSIWYG email editor
2
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
2
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
Not Rated
Event/webinar marketing
9
5.5
Social sharing and campaigns
7
Social profile integration
4
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated