Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I used ActiveCampaign to automate online courses sales. The emails were previously written, the automation created, and all that was left to do was insert the right contacts from the mailing list into the automation, and press play at the right time.
It helped automating the business so very few manual efforts were needed.

Pros and Cons

Segmenting mailing list with tags
Creating and handling powerful and complex mail automations
Automating a business

Improve the editor for mails inside automations which is not very handy
Make the software a bit simpler with clear explanations for each option

Return on Investment

Automating
Segmenting the mailing list and being able to better target the needs of the leads

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Thrive Leads

Likelihood to Recommend

ActiveCampaign is well suited for businesses that use email marketing with complex use case scenarios OR the need to segment your list (example: English and French users / big mailing list with sublists with various specificities).
It may not be needed if you're a blogger with a very small mailing list and no need for automations.

Great for automating a business

Software Version

Overall Satisfaction with ActiveCampaign