Item: ActiveCampaign
Rating: 9
Author: Clement Townsend

Use Cases and Deployment Scope

Active Campaign has been an extremely useful tool for the email marketing efforts of our organization. We were looking for something easy to use that would meet our needs. It has so many features in terms of putting people on lists, tracking open rates, tagging, and so forth. Plus it integrates with many other pieces of our business. Active Campaign is used by our whole organization and is a great way to allow us to attract new customers and send out email campaigns to former customers.

Pros and Cons

Ease of use
Customer Service
Professional Look

More trainings
None
None

Return on Investment

Increase in leads
Increase in clients
Increase in bottom line

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Kajabi, Calendly

Likelihood to Recommend

As a customer, I feel valued by Active Campaign. There was an instance when I ran into a technical issue and the person I spoke with was not helpful. Active Campaign followed up with an email and scheduled a call for me to speak with someone else. The new person was able to solve my issue and did so in a very professional manner. The fact that they wanted to make sure the platform was working properly for me and provided great customer support was outstanding. Having a list and being able to communicate with leads on the list and tracking opens and segmenting is so important. Active Campaign allows our business to do that and much more.

Easy to use and lots of options to help sustain and grow our business with email marketing.

Software Version

Overall Satisfaction with ActiveCampaign