Love this CRM & Marketing Automation Software!
September 06, 2021

Love this CRM & Marketing Automation Software!

Stefania Marino | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Love ActiveCampaign! I've used this platform with my current company and with my previous employer and actually brought it over for use with the nonprofit organization I work for. It does a great job in managing sponsorships, donor contacts, email communications & much more. I highly recommend it for smaller businesses as they also have a nonprofit discount. I've been able to segment contacts with their lead scoring & create awesome landing pages. (where previously I had to outsource to a landing page builder that was over $80/month).
  • Lead generation with forms
  • deal tracking
  • email marketing
  • landing pages are great but could use some added features
  • reporting
  • automations
  • Increase in monthly donors
  • Increase in newsletter subscribers
  • Increase in sponsorship deals

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Great for marketing efforts & lead generation. I also track all of our deals using their pipeline for sponsorships with win/loss areas. Their emails are also easy to design and I like how they added a ton of free templates you can use and edit. Even larger companies can use it as it is a really robust system.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
3
Landing pages
2
A/B testing
8
Mobile optimization
6
Email deliverability reporting
9
List management
6
Triggered drip sequences
4
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
7
Calendaring
2
Event/webinar marketing
2
Social sharing and campaigns
2
Social profile integration
2
Dashboards
9
Standard reports
8
Custom reports
8
API
4
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated