Item: ActiveCampaign
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We create email campaigns for customers and potential customers to align our communication strategies with our social media communication.

Pros and Cons

Fast
Intuitive
Segment Database

I think that abundance of templates options would be worth to have
Offering more interfaces between social media and AC would be awesome

Return on Investment

Speed, less invested time is more saved money
Customer acquisition and leads improves sales and profits

Alternatives Considered

Mailchimp

Mailchimp looks like a toy compared to [ActiveCampaign]. Businesses need stronger features and easier to handle ones including more power and flexibility.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

I think this works perfectly for small businesses with one person in charge of communication. Also, this is pretty good for companies with an accurate customer database and potential customers.

ActiveCampaign rocks

Software Version

Overall Satisfaction with ActiveCampaign