Solopreneurs Need Great Solutions that are Easy to Use
September 02, 2021

Solopreneurs Need Great Solutions that are Easy to Use

Val Frania | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign helps us encourage our audience to become members as well as stay in contact with current members. We put out free information weekly to create interest. In a day when everyone is so busy and spread so thin, including myself, using Active Campaign has made it easier to keep our business visible. Being a small business that markets on mostly on social media, a reliable and easy to use CRM and email automation is a must. Active Campaign fits the bill.

We were with Infusionsoft previously for several years and never utilized much of its processes because it was so difficult to figure out. There is no need for lots of bells and whistles if you can't utilize them. Coming to Active Campaign has been like a breath of fresh air because it is user friendly and the training and support has helped us iron out all of our business issues. We've done 10X more with AC in just a few months than we did in years elsewhere.
  • Training - videos are helpful and support is fabulous
  • Automation - easy to use and allows creativity to get the job done
  • Analytics - easy to understand
  • Email templates - need more with better designs
  • Training - more videos on evergreen automations and the like
  • Price - a bit high for small business
  • Ease of use - Setting up an evergreen newsletter was super easy and has helped us be consistent in our communication.
  • Campaigns/automations - the multiple options for setting them up to target contacts based on activity or interests has helped streamline our communication.
  • There is now a method to our madness - rather than randomly throwing out an email when there is time, we are able to better execute a business plan involving regular communication outside of social media. This is huge to us.
ActiveCampaign dances circles around both. It's easy to learn, provides good support and training, and exactly fits our needs by providing so many options. We wish we had started out with ActiveCampaign - we feel like we lost three years monkeying around with difficult software that was confusing and didn't meet our needs.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I run a membership and Active Campaign is perfect for what we do. Not everyone is great at tech and if a program or app is over our heads, we tend to not use it. Active Campaign is so easy compared to others.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
6
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated