Great price and functionality
September 07, 2021

Great price and functionality

Thommy Sandvick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use Active Campaign to sign up people for various lists associated with my offline networking activities. I'm the only person, and I chose Active Campaign because I needed an automated system to send success stories every month and have it integrated with my CRM. I have used other providers, but I really like the interface and price point of Active Campaign
  • Automations
  • Email Template Creation
  • Price point for a solopreneur
  • Reports seem to be a little confusing to me
  • I unsubscribed someone from a list but they still received an email from the automation. That seemed odd to me
  • I only send success stories primarily so it's not really a direct ROI. It's more about being top of mind. I don't use the email list to sell directly.
ActiveCampaign has a better pricing model, the automations are easier, and the email templates are easier to create as well.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Perfect for solopreneur getting started with an email list and wanting some basic automation and email sequences
Probably not as great for a bigger company with more complex email needs. Although I can't say that for sure as I haven't looked at it from that capacity.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
5
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated