Item: ActiveCampaign
Rating: 10
Author: Laura Elizabeth

Use Cases and Deployment Scope

ActiveCampaign is the core customer database in the business and we use it for marketing campaigns, customer service and follow up.

Pros and Cons

Sequence of follow up for all customer funnels and communication
Tracking of customer behaviour
Reporting and customer behaviour

Interface preferences could be long term - selecting filters to be the default
Email creation interaction
More detailed analytics

Return on Investment

I have used to AC to get 4% conversion on my front end
I’ve tracked and got clients into strategy calls and converted 30% of them
My email open rates are between 5-17%

ActiveCampaign is more flexible and detailed in the follow up and CMS side of things. I am able to flex and design campaigns very easily and visually represent the campaigns to manage them. I think ACtive Camapgin is the best at this and that flexibility enables you to put complicated campaigns and follow up together.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

ClickFunnels

Likelihood to Recommend

ActiveCamapign is awesome if you are putting marketing funnels into your business to promote and service customers. I love the detail, flexibility and integration of automations and actions clients take.

if you are putting in email follow up and you want to respond to customer behaviours AC is the best. It integrates with other software really well like ClickFunnels and you can easily track between products.

AC follow up sequences is the best and most track able product out there.

ActiveCampaign - flexibility, power and follow-up

Software Version

Overall Satisfaction with ActiveCampaign