ActiveCampaign - flexibility, power and follow-up
September 07, 2021

ActiveCampaign - flexibility, power and follow-up

Laura Elizabeth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is the core customer database in the business and we use it for marketing campaigns, customer service and follow up.

Pros

  • Sequence of follow up for all customer funnels and communication
  • Tracking of customer behaviour
  • Reporting and customer behaviour

Cons

  • Interface preferences could be long term - selecting filters to be the default
  • Email creation interaction
  • More detailed analytics
  • I have used to AC to get 4% conversion on my front end
  • I’ve tracked and got clients into strategy calls and converted 30% of them
  • My email open rates are between 5-17%
ActiveCampaign is more flexible and detailed in the follow up and CMS side of things. I am able to flex and design campaigns very easily and visually represent the campaigns to manage them. I think ACtive Camapgin is the best at this and that flexibility enables you to put complicated campaigns and follow up together.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCamapign is awesome if you are putting marketing funnels into your business to promote and service customers. I love the detail, flexibility and integration of automations and actions clients take.

if you are putting in email follow up and you want to respond to customer behaviours AC is the best. It integrates with other software really well like ClickFunnels and you can easily track between products.

AC follow up sequences is the best and most track able product out there.

ActiveCampaign Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
9.3
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
9
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
8.0
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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