Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

As a subscription business we use AC for nurturing existing customers, onboarding flows and engaging new leads through campaigns as well as automated flows. As a scale-up we are happy to use AC, as this is currently working as our entire "customer-care" department, and we have very happy customers. All recommendations.

Pros and Cons

Automate workflows which before was manual
Engage new leads without you even know
Very easy to use for anyone who has zero experience with e-mail and CRM systems

Real time deep data integration could be better
HTML builder could use export function

Return on Investment

In certain months we bump revenue with 30-40k EUR only using AC

Alternatives Considered

Mailchimp

Much more thorough all round service.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

As an example, we needed to insure the highest possible LTV and making sure our customers were happy. We created an automated flow which keeps sending engaging email content to our existing customers, creating happy reviews, longer LTV and better word-of-mouth and snowball effect for our entire business. As a tool to engage our customers, AC is the best.

Very valuable and easy to use

Software Version

Overall Satisfaction with ActiveCampaign