Gives power to small business owners at the right price
September 08, 2021

Gives power to small business owners at the right price

Carolyn Swora | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm a small business owner so I needed something powerful yet simple. I use it as a CRM to manage my subscribers, to schedule newsletters and for marketing events on social media. It allows me to create custom algorithms for different programs I'm implementing allowing me to gain a deeper understanding of my prospective clients.
  • build marketing funnels
  • schedule communication
  • can't think of anything!
  • It's allowed me to understand what content resonates more strongly with clients and prospects
Mailchimp is pretty good but I prefer ActiveCampaign because you can do so much more with it.
Survey Monkey isn't even in the same category tbh!

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Has powerful functionality and is somewhat intuitive to use for people who aren't programming experts.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated