ActiveCampaign is my go-to for CRM + email automation in one program!
October 13, 2021

ActiveCampaign is my go-to for CRM + email automation in one program!

Leigh Cambre | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign as my CRM and my email automation solution. It is used across my entire company, although my company is a small company of only one--ME! I was looking for a solution that would help me track my multitude of various clients while simultaneously allow for automation and email management. After looking at HubSpot and having used MailChimp previously, I found ActiveCampaign to be a solid solution for this purpose. It allows me to track my sales funnel, send out regular emails, and serve as a CRM with automation that reminds me.

Pros

  • Automation
  • Email management
  • CRM

Cons

  • Allowing for more than one email address per user
  • Allowing no email address for a user
  • Allowing for quicker loading up of certain pages
  • It has allowed me to remain focused on customer service and sales as opposed to the process.
Honestly, I liked HubSpot better. I found the user design to be fancier than ActiveCampaign. The easy deciding factor, though, was that automation was not included at the same price point. Instant dealbreaker! It made it easy to go with ActiveCampaign. I'm glad I did. I appreciate ActiveCampaign so much.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I find ActiveCampaign to be very well-suited for working as a [life] coach with many clients at various stages in their process with me. One of the most important parts for me was finding a solution that allowed me to not let anyone fall [through] the cracks in the sales process. This catches everyone no matter where they are. This solution is not a good CRM for someone that is a product-based business because it doesn't allow for inventory. If you are in a people-based business, this should work fine for you.

ActiveCampaign Feature Ratings

9.3
WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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