Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I am using ActiveCampaign to handle my email marketing for marketing and customer service purposes. It helps me give clear communications to my existing clients. It helps me to nurture potential clients. The automation feature saves me lots of time in organising and managing my contacts which is super handy.

Pros and Cons

Easy to use interface
Creating custom fields is straightforward
Creating automations is simple
The email editor is smooth

Reporting could be more robust

Return on Investment

Lots of time saved managing contact information
Automating emails has saved me countless hours
Lists have saved me lots of time messing around with spreadsheets

Alternatives Considered

HubSpot CRM and SharpSpring

ActiveCampaign is much more affordable and has just the right amount of features for my business size and stage. It is well supported and widely used so getting help is not a struggle.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

ClickUp, Grammarly, WordPress, Todoist: To-Do List & Task Manager, Evernote, Zoom

Likelihood to Recommend

Small businesses and solopreneurs would benefit from the easy-to-use and straightforward solution that ActiveCampaign offers. The automation features are plenty for most small to medium-sized businesses as other automation platforms can be way too huge with excess features. It is very affordable as well when compared to other solutions.

The perfect automation solution for small business. The right amount of features for the right price.

Software Version

Overall Satisfaction with ActiveCampaign