Especially good for SMB marketing & sales
February 08, 2022

Especially good for SMB marketing & sales

Aku Viskari | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to get leads from our website using downloadable content. We then nurture them using email marketing. Nurtured leads are then contacted by sales which we track using ActiveCampaign Deals pipeline. Currently, our email list is under 1,000 contacts but steadily growing. ActiveCampaign suits our needs at this stage.

Pros

  • Emails
  • Easy to use CRM
  • Activity tracking

Cons

  • Servers are a bit laggy sometimes
  • Good for GTM phase

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is very well suited for running marketing and is an easy to use CRM.

ActiveCampaign Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
8
Triggered drip sequences
Not Rated
9.0
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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