Happily using ActiveCampaign for email marketing
June 01, 2022

Happily using ActiveCampaign for email marketing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to design complex email automations to welcome new email leads and guide them through our brand and products. I also use ActiveCampaign to send email campaigns to build an online, trustful relationship with the people on my mailing list. The main issue it addresses is being able to automate many emails and have a great delivery rate.

Pros

  • Creating and managing complex email automations.
  • Segmenting a mailing list to better target an audience needs.
  • Designing an email to fit your brand.
  • Sending email campaigns to thousands of people with a great delivery rate.

Cons

  • They could improve the ease of use.
  • They could improve the quantity of tutorials in other languages.
  • They could improve the ease of getting a handle at first use.
  • It allowed me to save some time on emailing that I was able to invest elsewhere.
  • It improved my conversion rate for lead capture by using content upgrades on my best blog posts.
  • It allowed me to easily implement lead capture on my website.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is particularly well suited if you have to send multiple emails and even create automations to welcome your new leads or new clients. It is interesting if you have to segment your mailing list to send different emails based on your segments of your audience to better fit each one's needs. It is less interesting if you only have a small website and only send an email from time to time, without any automation required.

ActiveCampaign Feature Ratings

8.2
WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
5
Landing pages
7
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
8.3
Lead nurturing automation
10
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
9
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of ActiveCampaign

  1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign