Powerful CRM for experienced marketers

ActiveCampaign is a pretty powerful system all in all but definitely requires that the user has some level of understanding how to use a CRM and light programming background. I have setup ActiveCampaign for a few of my clients over the years and there is a bit of a learning curve. It took several attempts to understand why certain were not working. The tutorials were lacking and made assumptions as to how people understand how to create various campaigns and workflows sequences. I would say it was nice that it had various templates for welcome sequences or follow up or abandoned cart. Also, in terms of cost it is better than Hubspot, more powerful in terms of the ability to embed code or add more functionality but all of that powerful comes at the cost of the users understanding of the platform. I would recommend ActiveCampaign to immediate to advanced users who really want to have the ability to create integrations with other software programs or systems - like tracking leads through Google Ads or some other advanced techniques.