Have been loving ActiveCampaign so far!
June 06, 2022

Have been loving ActiveCampaign so far!

Allison Cass | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to manage two different membership programs that I have, which integrate with Memberium. I also use ActiveCampaign for email marketing and CRM management/pipeline management.
  • It is super user friendly and has an intuitive layout.
  • Allows you to create easy but aesthetic templates for emails
  • The CRM and pipeline management is super helpful and is something that my old email marketing platform did not do particularly well.
  • I would love to see ActiveCampaign have eCommerce so I can create a product and cart page and integrate with credit card processing providers like Stripe. In my opinion, this is the only downfall currently of ActiveCampaign.
  • I'm still a newer user (6 months) and am working on finding my "groove" so I haven't necessarily seen a monetary ROI, but it has freed up some of my time and made my life with email marketing much easier.
ActiveCampaign is SO much easier to use and much more user-friendly than Keap. It also has a much better price point.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It's super easy to use, particularly with the automations. I previously came from Infusionsoft and found that to be so much harder and uglier to use. I could also see this being a great tool for those in business that deal a lot with sales, as the CRM pipeline feature is super nice.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
6
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated