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ActiveCampaign is amazing
June 06, 2022

ActiveCampaign is amazing

Terri Maxwell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage leads, and email nurturing campaigns. We specifically purchased ActiveCampaign to increase the visibility of user interaction and analytics. We found it very easy to use and extremely effective. We can now see how and when users interact with our content, communications, and campaigns.
  • Campaign Management
  • Nurture Campaigns
  • Lead Tracking
  • Simplifying the packages (sales and email nurture)
  • SMS marketing - we just found we had this capability
  • Time savings
  • Improved conversion
  • Better list management
  • Improved quality
ActiveCampaign is easier to use than ANY platform we're ever implemented, and I've been an entrepreneur for three decades. It is flexible, effective and trustworthy when it comes to data security. We are able to customize campaigns easily and track results effectively. Our entire team finds the analytics package to be far superior.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is easy to use, especially for entrepreneurs and small businesses. We were able to quickly stand up the system, develop initial campaigns, track results, conduct A/B testing, refine campaigns based on results, and target specific campaigns to users who want to be served a specific type of content. This combination increased our results and effectiveness.

ActiveCampaign Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
Social profile integration
8
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated