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Robust tool, but expensive
February 19, 2024

Robust tool, but expensive

Amy C. Yip, PCC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign in my coaching and speaking business to automate my marketing flows when new leads enter my newsletter / system as a lead. I also send monthly newsletter to my audience -- inspirational materials, learnings, updates and more. It's a robust system and I love all the training materials offered, templates, ability to track and tag leads so I can segment folks and track leads and more!
  • Automation features that systematize when leads enter my flows
  • Templates in campaigns that make it easy to send templatized monthly newsletters
  • Integration with other tools / apps
  • Very expensive for small businesses
  • Took out a lot of useful tools in the lower tiers (used to be available and they just removed it without notification!)
  • Pretty slow
The strongest value proposition of ActiveCampaign is the tagging, automation and templates. If marketing emails and systems is critical to the business then this is a great tool. It's quite pricey though so not always 'worth it' for smaller businesses who don't 'NEED' a marketing tool that's so robust.