Great product for sales and marketing
October 01, 2024

Great product for sales and marketing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to communicate with our members and followers with a monthly newsletter. We also use it as a sales tool to keep up with leads.

Pros

  • Email campaigns
  • Drip campaigns
  • Sales pipelines

Cons

  • Make the campaign editor easier
  • Allow multiple emails on accounts
  • Make automations easier
  • Keeps people engaged
  • Keeps up with members
  • Closes sales
It’s not as easy to just jump into. You have to do it for a little bit to learn

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It’s great for keeping up with contacts and accounts.

ActiveCampaign Feature Ratings

7.7
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
5
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
10
Triggered drip sequences
9
7.4
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
Lead segmentation and distribution
8
10.0
Calendaring
10
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
8
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.7
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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