Item: ActiveCampaign
Rating: 9
Author: Rebecca Hawkes

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

I use ActiveCampaign for all email marketing including automatic welcome sequences, ongoing evergreen sequences, launch emails and staying in touch with my customers and community on a regular basis in the form of newsletters. I also have automations scheduled for self paced programmes that invite my customers to leave feedback and for my membership to check in with how my customers are doing.

Pros and Cons

Pros

I love how easy it is to connect ActiveCampaign with my cart software (ThriveCart). It makes setting up new sales/checkout pages super easy and allows me to connect with new customers immediately. ActiveCampaign also connects seamlessly to HelloAudio.
The automations are easy to set up which means my email marketing system can run on autopilot without me having to spend more than an hour a week (at absolute most) ensuring my customers and community feel connected.
I find the templates for the emails easy to use which makes actually creating the email a doddle. The fact you can reuse past campaign layouts means I don't need to spend a lot of time designing each email and can keep the brand consistent.
The reporting tools provided by ActiveCampaign are easy to understand and means I can quickly look to see what's performing well and what isn't performing so well.

Cons

I'm currently at around 665 subscribers right now so I'm comfortable with the pricing for now - my concern for the future is the cost when my list grows significantly.
I feel like there's probably a lot more ways I could utilise my account as I simply rely on it for email marketing however I haven't explored much else. Perhaps regular emails showcasing the platforms alternative functionalities or masterclasses that could be attended would be helpful. (there's a possibility this is happening and I'm just not aware of it....)

Return on Investment

ActiveCampaign has enabled me to stay connected to my community and customers on autopilot so even in the moments I've taken a break or during an expected loss, I could still continue building my relationship with them and stay at the front of their mind.
ActiveCampaign have enabled me to sell my digital products and increase my revenue thanks to the automatic welcome and nurture sequences that are easy to set up.

Usability

I find ActiveCampaign very user friendly and easy to use. For example: The automation layouts are visually clear and simple so it's easy for me to see what's missing from a sequence or what needs to be added next. The drag and drop email templates are simple to use.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

ThriveCart, Squarespace, Google Drive, Canva, Tailwind

Likelihood to Recommend

I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.

ActiveCampaign Feature Ratings

Comments

Please log in to join the conversation

Simple, easy to use

Software Version