Powerful
April 29, 2025

Powerful

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it for email marketing to my audience. It has worked well for sending customers targeted email sequences, based on their interest. The features and ease of use has been invaluable for growing and engaging my customers and followers. It's been excellent for sending relevant emails that are highly targeted via tags and segmentation.

Pros

  • Visual Automation Builder
  • Forms
  • Advanced Segmentation
  • Tags

Cons

  • Funnel builder
  • Landing pages
  • It has helped me earn more money
Intuitive visual automation builder – Once you understand tagging and triggers, it’s really smooth to build sequences.

Powerful segmentation and logic – You can do some super-smart stuff with almost no code or dev work.

Solid documentation and tutorials – Tons of resources, walkthroughs, and videos to help you get going.

Drag-and-drop email designer – Easy to use and relatively modern-looking.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

You can build an automated series that delivers content each day.

You can Use tagging to track engagement (e.g., “Clicked email 3,” or “Did Not Open Day 4”).

You can set up a follow-up sequence for engaged users: “Loved this? Join the full Mastery Pathway.”

For less engaged users, trigger a re-engagement email.


ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Lead segmentation and distribution
10
Calendaring
9
Social sharing and campaigns
7
Social profile integration
7
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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