Active Campaign - good software but becoming overpriced for smaller users
May 13, 2025

Active Campaign - good software but becoming overpriced for smaller users

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

Have used activecampaign for various projects over the last several years and have watched it evolve over the years. Have used it to support call centers as well as other types of sales funnels. There are some places where it is limited (especially the lack of integrations without zapier), but where it really succeeds is in its all-in-one and automation capabilities. It is a sales and marketing stack in a single package.

Pros

  • full marketing stack in one software
  • emails and email automation
  • overall funnel automation

Cons

  • pricing may be prohibitive for small businesses to use full capability of software, and can get incredibly expensive quickly if you generate a lot of leads.
  • support has fallen off over the past 3 years. if im spending over $500/month, i should be able to call and talk to someone whenever i want.
  • if you decide to leave or move to another system, youll have trouble getting a detailed version of your data
  • business was not using a crm before, so this was a massive step up.
  • helped save tons of time compared to the alternative
  • saved an average of 20-40 minutes per associate per day
very easy to use for the everyday user, once you understand all the terminology inside.
much more user friendly than these other alternatives.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Best for small businesses that wont be growing very quickly but need to take advantage of a robust marketing automation software that is easy to use out of the box. Not good for businesses that will generate a lot of leads, as the price may become prohibitive quickly. Also, if your business is a phone-based business and not an email-based business, you may have some problem getting the software to work the way you'd like.

ActiveCampaign Feature Ratings

7.5
WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
6.5
Lead nurturing automation
7
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Lead segmentation and distribution
6
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.7
Dashboards
8
Standard reports
9
Custom reports
9
6.8
API
8
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
6

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