It is a great tool for tracking main KPIs, it misses some data with regards to performance but it is powerful managing large data sets.
Overall Satisfaction with Adobe Analytics
Analyzing customer issues, checking conversion between main KPIs, investing conversion drops, creating reports to monitor the behavior of new functionalities or after major releases. I may go and compare metrics on different platforms, different browsers, or by the source of traffic. It is useful checking the customer error trends and the journey of customers dropping off.
- Workspace
- Fallouts
- Dashboard building
- Segmenting
- Combine custom traffic and conversion traffic variables.
- Time to load reports.
- Delays in scheduled reports.
- Pricing compared to new products in the market.
- Great to monitor behavior.
- Helps identify friction points.
- It is kind of expensive.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes