Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics helps you to understand customer journey
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(813)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.3Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 3.9Support Rating41 ratings
- 7Online Training5 ratings
- 1.4In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.7Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-25 of 164)The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. Always looking for ways to improve our site so that we can get users into our funnel and convert them into custotmers
4. To ensure that our site stays complaint with data privacy
Adobe Analytics Review
From an analytics standpoint, we're using Adobe Analytics in a few ways. One is tracking KPIs, tracking revenue, tracking performance. We have certain ads that are getting low viewability and we need to make some tweaks and adjustments on it. We also love to use our Adobe Analytics as just part of general research.
For the content team, it's often the case that there are stories within the data that we find. A really good example of that recently for us was we just had our Word Of The Year towards the end of last year which is always a fun time of year for us. And we chose the word "woman" as the word of the year. And the big reason we did was that we looked at the data and there were a few of these key events where the very definition of the word woman became a pretty major story. You know, a bigger one was Ketanji Brown Jackson, who was confirmed to the Supreme Court. Somebody asked her, "can you define woman?" She, in a legal context, didn't try to provide the exact definition. But when that happened, as a dictionary, searches soared, searches went over by a factor of about 14 what they usually are. We saw it happen a few other times in the year, too. Just related to certain events with trans rights being at the forefront of so many things. That definition of woman has really become this flash point. It did come down to the data for us because the more we looked at it, the more of an obvious pick it was. But we do love when we can do things like that. Oftentimes some really interesting stories surface just in the words that people look up and how those change over time.
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Right now there are some issues with it just released a little while ago, multifactor authentication for our account manager. So some folks were having issues with that the other day that it wasn't coming into their email. Then we had some issues in the code where we were locking them out of their account. So I actually talked to Adobe yesterday about it and they're going to get someone to come help us.
But just stuff like that, for example, are you a problem? Like that comes in because we see a dip or increase right? Rate of something, whatever we were tracking and we're like, okay, that's an anomaly, right? So we go to the Adobe Analytics tool, along with some of our observability tools to really say, okay, we're in the customer journey potentially, right? Is the error happening? What page were they on? Did they go somewhere after? Did they click around somewhere after? It gives us an idea of how to address those kinds of issues that sort of pop up.