Manage Every Step Of Your campaign
May 29, 2019

Manage Every Step Of Your campaign

Michal Mihalick | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile. It has a really intuitive UX that one expects from an Adobe product. It sports a slick, attractive interface that is easy to use and fun to learn and includes a vast array of essential marketing tools, from analytics to campaign management. Adobe Campaign also includes some features that are very nice to have on tap, such as a mobile app, customization, and personalization options. Also, the integration possibilities with other tools are invaluable.

Pros

  • Excellent analytics and reports.
  • CRM features.
  • Great campaign building tools.
  • Well designed templates.

Cons

  • The price is steep.
  • The dashboard is a little complicated with all the features of the product on a single page.
  • Slow at times, especially while starting up.
We implemented Adobe Campaign Manager as an alternative to Salesforce Marketing Cloud Email Studio that was a source of frustration for us due to its complexity and lack of customization to our needs.
We are now able to run multiple campaigns simultaneously with much less effort.


Using Adobe Campaign gives us as an agency more room to create and deliver while on the road from any place. With some extra tools, our team is able to deliver work at their own convenience.
Adobe Campaign could possibly be extremely complex for some newer or unexperienced users making the workflow actually slower.

Adobe Campaign Feature Ratings

7.7
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
Lead Management ()
Not Rated
7.0
Calendaring
7
Social Media Marketing ()
Not Rated
6.7
Dashboards
6
Standard reports
7
Custom reports
7
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7

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