Manage Every Step Of Your campaign
May 29, 2019
Manage Every Step Of Your campaign
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Landing pages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile. It has a really intuitive UX that one expects from an Adobe product. It sports a slick, attractive interface that is easy to use and fun to learn and includes a vast array of essential marketing tools, from analytics to campaign management. Adobe Campaign also includes some features that are very nice to have on tap, such as a mobile app, customization, and personalization options. Also, the integration possibilities with other tools are invaluable.
- Excellent analytics and reports.
- CRM features.
- Great campaign building tools.
- Well designed templates.
- The price is steep.
- The dashboard is a little complicated with all the features of the product on a single page.
- Slow at times, especially while starting up.
We implemented Adobe Campaign Manager as an alternative to Salesforce Marketing Cloud Email Studio that was a source of frustration for us due to its complexity and lack of customization to our needs.
We are now able to run multiple campaigns simultaneously with much less effort.
We are now able to run multiple campaigns simultaneously with much less effort.