Item: Adobe Campaign
Rating: 7
Author: Verified User

Overall Satisfaction with Adobe Campaign

Use Cases and Deployment Scope

Adobe Campaign is being used by our digital marketing department in our organization to build target audiences and orchestrate different channels across our entire product catalog and all our clients. As we cover 360º solutions with lots of different customers (offline, online) Adobe Campaign helps us in integrating all channels and achieve a great user experience.

Pros and Cons

Pros

Integrations with most used CRM systems
Cross-Channel Marketing that works
Robust and easy to use interface

Cons

Deep marketing knowledge for the initial setup.
The speed of the software, it's slow responding sometimes.
A complicated dashboard.

Alternatives Considered

Mailchimp

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

Likelihood to Recommend

You can use, as we do, Adobe Campaign to manage marketing campaigns across different departments both with technical and non-technical knowledge. The interface gives you basic and advanced control. The multi-channel workflow is a great visual tool that gives you the opportunity to set up complex targeting across, for example, different devices.

Adobe Campaign Feature Ratings

Comments

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Robust, user friendly and customizable marketing tool.

Software Version

Modules Used