Robust, user friendly and customizable marketing tool.
May 31, 2019
Robust, user friendly and customizable marketing tool.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is being used by our digital marketing department in our organization to build target audiences and orchestrate different channels across our entire product catalog and all our clients. As we cover 360º solutions with lots of different customers (offline, online) Adobe Campaign helps us in integrating all channels and achieve a great user experience.
- Integrations with most used CRM systems
- Cross-Channel Marketing that works
- Robust and easy to use interface
- Deep marketing knowledge for the initial setup.
- The speed of the software, it's slow responding sometimes.
- A complicated dashboard.
We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.