Robust, user friendly and customizable marketing tool.
Anonymous | TrustRadius Reviewer
May 31, 2019

Robust, user friendly and customizable marketing tool.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is being used by our digital marketing department in our organization to build target audiences and orchestrate different channels across our entire product catalog and all our clients. As we cover 360º solutions with lots of different customers (offline, online) Adobe Campaign helps us in integrating all channels and achieve a great user experience.
  • Integrations with most used CRM systems
  • Cross-Channel Marketing that works
  • Robust and easy to use interface
  • Deep marketing knowledge for the initial setup.
  • The speed of the software, it's slow responding sometimes.
  • A complicated dashboard.
One of the outcomes is that we managed to have a workflow to target different segmentation by device (mobile, android / iOS, etc.) and also by other fields like age. That gives us the control to send different campaings to those specific segments and achieve a higher return on investment. That's very useful in the eCommerce market.
We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
  • Email
  • Direct Mail
We have about 50.000 different profiles.
We have Adobe Campaign integrated with our Google Analytics account, and we also have an API integration with our on-premise own ERP to syncronize all user profiles. Thanks to the API we can have a very customized multi-channel integration with contacts across our entire company that we already have centralized in the ERP.
You can use, as we do, Adobe Campaign to manage marketing campaigns across different departments both with technical and non-technical knowledge. The interface gives you basic and advanced control. The multi-channel workflow is a great visual tool that gives you the opportunity to set up complex targeting across, for example, different devices.

Adobe Campaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
9
Mobile optimization
6
Email deliverability
9
List management
9
Triggered drip sequences
9
Calendaring
10
Dashboards
6
Standard reports
6
Custom reports
7
API
10
Role-based workflow & approvals
10
Customizability
10