Adobe Campaign Thoughts and Opinions
Updated March 01, 2020

Adobe Campaign Thoughts and Opinions

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Transactional Messages
  • Landing pages
  • N/A

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used by several major departments in our organization. Our Digital department uses it frequently and it is our main email marketing tool. It addresses the needs of effectively managing thousands of users and storing master profile IDs of our users and audience. It also is useful for gathering sign ups from our website.

Pros

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users

Cons

  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.
Adobe Campaign is well suited for large companies that have massive email marketing needs and need to manage tens of thousands of users, especially if they need to sync those settings with other master person IDs. It is useful for companies that need to send dynamic/personalized emails and need complex workflows for managing their email campaigns. It is less appropriate if you need a very simple and streamlined tool.

Adobe Campaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
5
Landing pages
6
A/B testing
Not Rated
Mobile optimization
3
Email deliverability reporting
5
List management
4
Triggered drip sequences
Not Rated
Calendaring
Not Rated
Dashboards
6
Standard reports
7
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated

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