Think twice!! Sales and Reality are way off.
November 24, 2024

Think twice!! Sales and Reality are way off.

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

CJA is used as a reporting and insights tool in our organization. It was brought in to support customer engagement trials and dispositions. The focus was to understand which segments, tactics, content, and channels performed better, and this included both prospect and customer data.

Pros

  • Graphical Layout options.
  • Flexible filters.
  • Data connectivity.

Cons

  • Scalability.
  • Canned reports and dashboards.
  • Ease of configuration.
  • Significant and intensive migration and setup efforts hurt ROI.
  • I am still waiting to see a positive ROI impact.
Very complicated setup process. In the name of flexibility, things are muddled up and cumbersome to navigate and access stuff.
It is a far superior solution when it comes to out-of-the-box reports and dashboards. However, it needs improvement around visualization and connectivity.

Do you think Adobe Customer Journey Analytics delivers good value for the price?

No

Are you happy with Adobe Customer Journey Analytics's feature set?

No

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

No

Did implementation of Adobe Customer Journey Analytics go as expected?

No

Would you buy Adobe Customer Journey Analytics again?

No

They are suited for lightweight analytics. However, issues around scalability, a lack of out-of-the-box standard reports on customer journeys, and complex configuration are significant drawbacks to adoption.

Comments

  • Giacomo Pesaresi | TrustRadius Reviewer
    Giacomo Pesaresi
    (Vendor Representative) commented a year ago
    We’re sorry to hear about your experience with Customer Journey Analytics. Your feedback is important to us, and we appreciate you bringing this to our attention. We’re committed to improving the product experience and would like the opportunity to make things right. Please reach out to your account team so that we can address your specific needs.

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