Item: Adobe Customer Journey Analytics
Rating: 10
Author: Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

Use Cases and Deployment Scope

The tool is used to map all the experiences our customers have using our channels.

Pros and Cons

Pros

Omnichannel Vision.
User experience analysis.
insights for new experience.
Funnel analysis.

Cons

AWS Integrations.
integrations with data analysis tool.

Return on Investment

We increase the variety of email marketing for segmented audiences.
We improve funnel entry with personalization and real time.

Adobe Customer Journey Analytics has a very intuitive interface that makes it easy to understand. Integrations with other Adobe tools are simple to implement. Because it has so many features, it is necessary to invest a lot of time in studying and understanding the tool to get the most out of it.

Alternatives Considered

Attribution in Google Analytics

Key Insights

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Yes

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Customer Journey Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Customer Journey Analytics again?

Yes

Other Software Used

OneTrust Privacy and Data Governance Cloud, Bynder, Contentstack

Likelihood to Recommend

With Customer Journey Analytics, we can better segment our customers, working on the experience that best suits their interests, thus improving the effectiveness of our funnel. We can also increase the amount of email marketing, triggering according to customer segmentation and increasing the number of customers who enter the hiring journeys.

Comments

Please log in to join the conversation

Adobe Customer Journey Analytics is a powerful tool.