Adobe Customer Journey Analytics is a Power Data Tool
October 03, 2025

Adobe Customer Journey Analytics is a Power Data Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

I utilize Adobe Customer Journey Analytics to collect information and gain insights into how customers are engaging with our Adobe Target test initiatives. It helps us iterate on target ideas and solve problems within testing campaigns.

Pros

  • Customer Data Attribution
  • Journey mapping
  • Data Segmentation

Cons

  • Journey Canvas UI, when using a mouse with scroll wheel, it defaults to zooming in or out of the map, and not up and down if the map is very extensive.
  • When trying to break down a dimension by a second dimension and third dimension. If you are replacing the 2nd dimension breakdown, it would be beneficial to keep the 3rd breakdown instead of wiping it out.
  • More granular tracking of customer engagement has been a huge benefit.
There are frequent updates, and at times crashes. These have happened at very inopportune times recently. It is likely this will not be a continuous occurrence, but due to the recency and severity it has been annoying.
The UI is intuitive and it is easy to quickly build a powerful analysis of data.
Adobe Customer Journey Analytics has much better data analysis tools, and report building. Adobe Customer Journey Analytics' UI is also VASTLY superior in usability and understandability. Adobe Target's UI is currently a MASSIVE pain to use.

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Customer Journey Analytics go as expected?

Yes

Would you buy Adobe Customer Journey Analytics again?

Yes

It has been well suited in analyzing customer engagement with our platform and Adobe Target tests. These analyses have enabled us to iterate on a target test mid flight. It has been less appropriate in trying to estimate Target Audience sizes based on user engagement with the platform.

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