Item: Adobe Experience Manager
Rating: 9
Author: Verified User

Overall Satisfaction with Adobe Experience Manager

Use Cases and Deployment Scope

We use Adobe Experience Manager for our unauthenticated website for our prospects. We constantly need to update and refresh the content for our marketing to these prospects.

Pros and Cons

Pros

Quick refresh of content without development team elevation
Easy management of assets
Shared content

Cons

Sharing of content across instances can be a challenge
More insight into how to improve SEO performance

Return on Investment

Faster time to market for changes
Higher level of user interaction with our pages

Usability

Once set up, it is fairly easy to use. It allows for multiple roles within your organization to make changes.

Favorite Features

Core components have allowed for more consistent experience on our site
Ability to customize core components as needed to enrich the UX
Centralized asset management has helped sharing across teams

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

Yes

If you have content that you need to refresh frequently, it does a great job. It allows for testing of various UX approaches to figure out the best options. While not a bad option, static content that doesn't change would be a case where this might be overkill.

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Adobe Experience Manager review

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