Adobe Experience Manager Reviews

This tool has been very productive for our entire marketing team, as it allows us to get to know our customers effectively.

With this platform, we have been able to make constant improvements to all of our websites to please all of our customers with the information provided.

Adobe Experience Manager has been a service that we consider very necessary for us since we have been able to achieve very important goals at a business level.

Adobe Experience Manager has allowed us to create translated versions of our website to serve to other divisions of our company around the world.

Adobe Experience Manager has allowed us to achieve one of our primary objectives of knowing who are users are by tracking their movement across our website and content, via our tagging taxonomy that classifies our content.

Adobe Experience Manager allows us to create reusable and scalable content via the Experience Fragment methodology, which injects dynamic page content within the page template that can be plug and played into other pages.

One negative aspect is that by consolidating so many websites under one roof in Adobe Experience Manager, it takes away the freedom of other smaller sects of our organization from creating their own websites and templates, as they are required in some cases to adhere to the rigidity of the templates set in Adobe.

Adobe Experience Manager has helped us drastically reduce support requests from our customers and partner organizations

Adobe Experience Manager has helped ensure all our sites remain on-brand, without curtailing creativity and customization.

I am not involved in the acquisition part of AEM as the client was the one involved in that decision.

Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager.

Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project.

The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.

It has had a good turnaround for us when doing pitch work

Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.

Takes time, which lowers productivity, to get up and running smoothly when first adopted.

Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.

A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients

We have been able to meet our first objective of rolling out a site to replace our current Students site well within time parameters

We were able to deploy the site to replace our County Offices within three months, and the users have been able to turn out acceptable content

Ease of implementation guidelines

Well suited for larger teams

Ability to work in agile process

AEM implementation increased employee efficiency as users can drag and drop components and do in place editing. If you have a clear use case for targeting you can achieve those effectively.

Improvement in customer service, as the companies are able to update their product/service offerings as soon as any updates are made.

Increased marketing presence and quicker response to changing market trends.

Avoiding legal and regulatory obstacles by creating a more consistent content across the organization.

Increase employee efficiency

Complete control of content by marketing team

Great user experience

As a developer, this question is a little difficult to answer, but all of our clients have been pleased with flexibility an Adobe CQ implementation gives them. Marketing teams can really shine and control their web presence without relying on slow tech teams to support them.

Easier authoring experience for web management

Easy management of digital assets and other web content

Amazing server side caching strategy and invalidation

Deployed a powerful tool to users

Adobe CQ will provide a superior customer experience

AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience.

AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles.

From blogs to home screens, AEM allows us to build for many types of marketing projects.

Extreme flexibility and speed to publish new pages with as little as a few hours of notice. This allowed us to be more efficient in handling landing pages for lead generation.

Powerful technology stack that allows for an infinite amount of customization. New ideas came up as we learned all the capabilities of CQ. It helped us innovate in the way we build and author pages.

Poor documentation and small community slowed our initial ramp up and development times until first release. By now this should have improved with the increased popularity.

AEM allows authors to push content live in a matter of minutes. This has greatly increased launch times for business.

Good integration with Adobe Marketing suite allows for analytics.

Poor documentation of the system proves a challenge for developers and administrators.

Increased efficiency. We were able to update pages faster than we would have on the old site.

Fast training time. With already comfortable users, we were able to onboard new developers quickly.

Consistency. The site flows better and has a more consistent look.

Positive: Can quickly create and launch marketing campaigns.

Negative: Can be expensive to develop custom AEM experiences.

We have a lot of work for AEM, it's very popular currently

Clients seem very happy with AEM, mostly when they are not assisting in development

Overall a lot of work has been won because of our AEM expertise

Lead generation through rapid campaign launches

Reduce the reliance on IT

Regular content refresh making the company more active and present

Better customer service

Better usuability