Adobe Experience Manager

Adobe Experience Manager

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Top Rated
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Score 7.7 out of 100
Top Rated
Adobe Experience Manager

Overview

Recent Reviews

Give your content a break

8 out of 10
February 02, 2022
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM …
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Adobe Experience Manager Review

7 out of 10
August 23, 2021
It is used across the whole organization worldwide as our web platform and digital asset management. We build product pages, event pages, …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2018

Popular Features

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Mobile optimization / responsive design (35)

7.6
76%

Role-based user permissions (38)

7.3
73%

Page templates (37)

7.2
72%

Bulk management (36)

6.7
67%

Reviewer Pros & Cons

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Pricing

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What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Security

7.3
73%

Platform & Infrastructure

7.8
78%

Web Content Creation

7.3
73%

Web Content Management

6.8
68%

Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

What is Adobe Experience Manager's best feature?

Reviewers rate Publishing workflow highest, with a score of 8.

Who uses Adobe Experience Manager?

The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Reviews

(1-25 of 49)
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Mohammad Rashid Raza | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It provides multi-site management, where we can develop the site in multiple languages.
  • It provides reusable components that help authors to create content.
  • It can easily export the content from Adobe Experience Manager to a mobile app or other applications.
  • The implementation of OSGi makes it modular and scalable.
  • Assets, like images and files, can be hosted on same Adobe Experience Manager server.
  • Workflow can be improved.
  • CSE should get trained in a better way.
Nikhil Wadhwani | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy ways to manage docs and images in assets folders.
  • Brilliant ways and themes to create websites.
  • Simple approach to create heavy sites.
  • It can be made available for free for a little while.
  • Many people may not be able to create everything at once and hence documents can be used.
Curtis Mortensen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Adobe Experience Manager's biggest strength is allowing marketing departments at our clients to build out their website with minimal tech involvement (once implementation is in place.) Marketing folks can create pages and arrange pieces on the page to build out a very professional and complex design without requiring a developer to deploy the update.
  • Adobe Experience Manager is built on various open source platforms that make it possible to extend functionality in a lot of complex ways.
  • Adobe Experience Manager also does a good job integrating with many of Adobe's other marketing products, which many clients find useful.
  • I've found that Adobe Experience Manager isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
  • Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
  • Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
  • The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
  • Templates can be a little more tricky to create/edit without a certain level of technical acumen.
  • AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
  • In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
February 02, 2022

Give your content a break

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • I love the native integration with Adobe Campaign that it has
  • Email template/page design functionality
  • Ability to pull through personalisation fields and blocks into AEM
  • Headless content capability
  • I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
  • Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
  • Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Efficiently manages digital content which can be searched and accessed easily.
  • Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
  • Headless CMS approach to minimize the impact of failure.
  • Eliminates long development cycles.
  • Complexity in using the platform requires a specific skill set such as java programming.
  • AEM forms can be simplified in terms of component design.
  • Product UI can be simplified.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
  • Reporting part need improvement
  • Difficult to learn if you are not from UI background
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It's possible to break down elements of pages into distinct reusable components [that are] useful.
  • The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
  • It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
  • The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
  • While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
  • While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • [It] makes the process more flexible and easier to get our content [on] multiple sites [with] many users from different countries using different languages.
  • [It is a] comprehensible content management system with [an] inline editing facility and drag and drop functions to increase productivity.
  • [It is] helping the team to find target customers geographically and run campaigns globally with more control.
  • [The] platform is [a] bit difficult to learn for someone without a technological background.
  • [The] initial cost is very high so small businesses would not be able to afford Adobe services.
  • [The] technical involvement is so high with the AEM daily operations.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • One language master copy for multiple country sites
  • Reusability of components
  • Easy to pickup
  • [The] use of Sightly for frontend could be avoided.
  • Frontend and backend decoupling should be much more streamlined and with better documentation.
  • [It could have a] more intutive authoring experience.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It is simple to use.
  • It's powerful.
  • [It has a] centralized environment [that] makes sharing data worldwide easy.
  • Although it is easy to use, when creating a webpage, there is not much flexibility. [For] example, if you use a 4-block panel but only have 3 images to post, you cannot center it on the page. They automatically align to the left. You have to be [a] super user and add coding.
  • It is a very complex tool and our IT department is constantly involved in maintaining it.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Allows for quick viewing of pre-built reports.
  • Reliably sends pre-build reports on a schedule.
  • Makes reports that are visually easy to understand for a layperson.
  • Makes it easy to find pre-built reports.
  • Adobe requires constant updates to software or fails completely to perform.
  • Adobe products are fragmented and require expensive investment for a complete toolset. Many pieces of the marketing puzzle are behind paywalls.
  • It's far too difficult to compare date ranges in reports.
  • It's far too difficult to build reports.
  • It's far too difficult to track events that aren't set up via Adobe's proprietary tag manager. Please allow tracking of GTM tags in this toolset!
Saren Sakurai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We designed our website to be modular, basically drag and drop within the CMS, which cut page development time by 80%.
  • We use Adobe Experience Manager Assets as our enterprise digital asset management system, to centralize our resource library of marketing assets such as white papers, infographics, data sheets, images, and videos.
  • The dynamic media feature in Adobe Experience Manager Assets is helping us transition to using videos as the primary assets on our web pages.
  • Tighter integration with our CRM out of the box would ease the ability to build new form capture, and more granular account targeting with Test and Target.
  • Better cookie management would ease the use of third party tools to manage our GDPR compliance.
  • Administrative panels to integrate with Google Search Console would help integrate with their SEO tools.
June 30, 2020

AEM Review

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Resources - Adobe has lots of information on how to use AEM properly.
  • User Power - Using AEM allows you to update your website without needing support from engineers.
  • Updates - Adobe often updates AEM and informs users of how to use the latest and greatest.
  • If you want to use non-OOTB functionality you can struggle depending on what your needs are and Adobe does little to help.
  • Support - The support and ticket system for AEM, formally known as daycare, is terrible and unhelpful. The support agents do not do much to help you troubleshoot and just want to check boxes. Have had calls with Adobe senior leadership and they have defended this support system and pushed blame on the client.
Gary Poppe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • With this service, it is very easy to develop eye-catching content for customers, as it provides very good tools for marketing, with a wide variety of templates and high capacity for customization.
  • Its multi-channel content feature allows us to share content with our customers far beyond the web and mobile, as we can reach them through single-page applications, screens and other kinds of devices.
  • Its option that provides real-time reports, allows us to know how satisfied customers are and what improvements can be made.
  • The high availability of this cloud service is a great advantage to have easy access to this software.
  • The tool is sometimes slow to operate and this can lead to some loss of time. But this has happened to me on only two occasions.
  • In some cases, there may be a part where the tool has a small learning curve for inexperienced users, but the reality is that it is not a big deal.
  • Its cost is quite high but it is the best existing service I know.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
  • The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
  • There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like WordPress.
  • Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
  • The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
Tolulope Lawal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
  • A decent amount of technical knowledge is needed to set up templates for sites.
  • The capabilities of the different kind of users don't align very well with the different roles/job functions at some organizations.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • You can create robust templates in this CMS and reuse later
  • Managing small or big sites become easier
  • You can use it with Adobe Cloud
  • It has a learning curve, not everything is straightforward even if you are familiar with other CMS's
  • Depending how big your site is, it can become a bit slow