Adobe Experience Manager is One of the Best CMS in the Market
We use Adobe Experience Manager to develop multilingual, modular, secure, and SEO-friendly websites and also manage the content that we …
Adobe Experience Manager
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Adobe Experience Manager
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Popular Features
View all 16 featuresMobile optimization / responsive design (35)
7.6
76%
Role-based user permissions (38)
7.3
73%
Page templates (37)
7.2
72%
Bulk management (36)
6.7
67%
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What is Adobe Experience Manager?
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Security
7.3
73%
Platform & Infrastructure
7.8
78%
Web Content Creation
7.3
73%
Web Content Management
6.8
68%
Product Details
What is Adobe Experience Manager?
Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.
Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.
Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.
Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.
Adobe Experience Manager Videos
Adobe Experience Manager Competitors
Adobe Experience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is Adobe Experience Manager?
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
What are Adobe Experience Manager's top competitors?
Salesforce CMS, Sitecore Experience Commerce, and Acquia Digital Experience Platform are common alternatives for Adobe Experience Manager.
What is Adobe Experience Manager's best feature?
Reviewers rate Publishing workflow highest, with a score of 8.
Who uses Adobe Experience Manager?
The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
Reviews and Ratings
(227)
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- It provides multi-site management, where we can develop the site in multiple languages.
- It provides reusable components that help authors to create content.
- It can easily export the content from Adobe Experience Manager to a mobile app or other applications.
- The implementation of OSGi makes it modular and scalable.
- Assets, like images and files, can be hosted on same Adobe Experience Manager server.
- Workflow can be improved.
- CSE should get trained in a better way.
April 22, 2022
The managerial experience and asset manager in one
- Easy ways to manage docs and images in assets folders.
- Brilliant ways and themes to create websites.
- Simple approach to create heavy sites.
- It can be made available for free for a little while.
- Many people may not be able to create everything at once and hence documents can be used.
- Integration with our environment
- Package manager to push content change
- Publishing flow
- User interface
- Training and support
- Adobe Experience Manager's biggest strength is allowing marketing departments at our clients to build out their website with minimal tech involvement (once implementation is in place.) Marketing folks can create pages and arrange pieces on the page to build out a very professional and complex design without requiring a developer to deploy the update.
- Adobe Experience Manager is built on various open source platforms that make it possible to extend functionality in a lot of complex ways.
- Adobe Experience Manager also does a good job integrating with many of Adobe's other marketing products, which many clients find useful.
- I've found that Adobe Experience Manager isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
- Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
February 04, 2022
Adobe Experience Manager (AEM) Review
- The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
- Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
- The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
- Templates can be a little more tricky to create/edit without a certain level of technical acumen.
- AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
- In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
February 04, 2022
Best in Class Content Management System
- Scalability
- Deep integrations with the larger Adobe Marketing ecosystem
- Best in class digital experience
- High learning curve for development
- Used by marketers but requires high engineering resources to develop
February 04, 2022
Very versatile, use it for almost any purpose!
- Freedom to customize and manage our environment.
- Right choice for our multi-language, multi-site implementation.
- Issues while dealing with Excel format documents.
- Scheduled page updates can sometimes be unreliable.
February 02, 2022
Give your content a break
- I love the native integration with Adobe Campaign that it has
- Email template/page design functionality
- Ability to pull through personalisation fields and blocks into AEM
- Headless content capability
- I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
- Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
- Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
February 02, 2022
Things to know before selecting AEM as your CMS
- Efficiently manages digital content which can be searched and accessed easily.
- Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
- Headless CMS approach to minimize the impact of failure.
- Eliminates long development cycles.
- Complexity in using the platform requires a specific skill set such as java programming.
- AEM forms can be simplified in terms of component design.
- Product UI can be simplified.
February 02, 2022
AEM | Tool in Adobe Suite that is most useful
- Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
- Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
- Components availability
- Reporting part need improvement
- Difficult to learn if you are not from UI background
- It's possible to break down elements of pages into distinct reusable components [that are] useful.
- The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
- It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
- The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
- While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
- While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
November 30, 2021
Easy to get into Customer Management
- Managing folders
- Easy to use
- Simple layout
- Customizable
- Quick edit
- We could have more methods of sharing the work to do user tests.
- An ability for guests to join and edit without an account.
- Different templates or themes for the contents/plugins.
November 07, 2021
A Comprehensive Array of Tools to Win Your Customers
- [It] makes the process more flexible and easier to get our content [on] multiple sites [with] many users from different countries using different languages.
- [It is a] comprehensible content management system with [an] inline editing facility and drag and drop functions to increase productivity.
- [It is] helping the team to find target customers geographically and run campaigns globally with more control.
- [The] platform is [a] bit difficult to learn for someone without a technological background.
- [The] initial cost is very high so small businesses would not be able to afford Adobe services.
- [The] technical involvement is so high with the AEM daily operations.
August 23, 2021
Adobe Experience Manager - Your One-Stop Solution
- One language master copy for multiple country sites
- Reusability of components
- Easy to pickup
- [The] use of Sightly for frontend could be avoided.
- Frontend and backend decoupling should be much more streamlined and with better documentation.
- [It could have a] more intutive authoring experience.
August 23, 2021
Adobe Experience Manager Review
- It is simple to use.
- It's powerful.
- [It has a] centralized environment [that] makes sharing data worldwide easy.
- Although it is easy to use, when creating a webpage, there is not much flexibility. [For] example, if you use a 4-block panel but only have 3 images to post, you cannot center it on the page. They automatically align to the left. You have to be [a] super user and add coding.
- It is a very complex tool and our IT department is constantly involved in maintaining it.
June 01, 2021
Organization at its Finest!
- Allows editing within the group
- Organizes files
- Creates templates for files and data
- Design creativity
- Login Process
- Copy and paste features
- Content customization.
- Very fair price, inexpensive relative to competition.
- Takes a little bit of time to understand how to use all of the features.
- Collaboration with colleagues can be streamlined better.
- Allows for quick viewing of pre-built reports.
- Reliably sends pre-build reports on a schedule.
- Makes reports that are visually easy to understand for a layperson.
- Makes it easy to find pre-built reports.
- Adobe requires constant updates to software or fails completely to perform.
- Adobe products are fragmented and require expensive investment for a complete toolset. Many pieces of the marketing puzzle are behind paywalls.
- It's far too difficult to compare date ranges in reports.
- It's far too difficult to build reports.
- It's far too difficult to track events that aren't set up via Adobe's proprietary tag manager. Please allow tracking of GTM tags in this toolset!
May 24, 2021
Easy to Integrate Adobe Experience Manager
- It can can handle a lot of content.
- Access to creative Cloud integration.
- Task management solution.
- More flexibility available in AEM’s structure.
- Consistent user interface.
- Learning of the software could be easier.
July 10, 2020
The gold standard of web CMS
- We designed our website to be modular, basically drag and drop within the CMS, which cut page development time by 80%.
- We use Adobe Experience Manager Assets as our enterprise digital asset management system, to centralize our resource library of marketing assets such as white papers, infographics, data sheets, images, and videos.
- The dynamic media feature in Adobe Experience Manager Assets is helping us transition to using videos as the primary assets on our web pages.
- Tighter integration with our CRM out of the box would ease the ability to build new form capture, and more granular account targeting with Test and Target.
- Better cookie management would ease the use of third party tools to manage our GDPR compliance.
- Administrative panels to integrate with Google Search Console would help integrate with their SEO tools.
June 30, 2020
AEM Review
- Resources - Adobe has lots of information on how to use AEM properly.
- User Power - Using AEM allows you to update your website without needing support from engineers.
- Updates - Adobe often updates AEM and informs users of how to use the latest and greatest.
- If you want to use non-OOTB functionality you can struggle depending on what your needs are and Adobe does little to help.
- Support - The support and ticket system for AEM, formally known as daycare, is terrible and unhelpful. The support agents do not do much to help you troubleshoot and just want to check boxes. Have had calls with Adobe senior leadership and they have defended this support system and pushed blame on the client.
- With this service, it is very easy to develop eye-catching content for customers, as it provides very good tools for marketing, with a wide variety of templates and high capacity for customization.
- Its multi-channel content feature allows us to share content with our customers far beyond the web and mobile, as we can reach them through single-page applications, screens and other kinds of devices.
- Its option that provides real-time reports, allows us to know how satisfied customers are and what improvements can be made.
- The high availability of this cloud service is a great advantage to have easy access to this software.
- The tool is sometimes slow to operate and this can lead to some loss of time. But this has happened to me on only two occasions.
- In some cases, there may be a part where the tool has a small learning curve for inexperienced users, but the reality is that it is not a big deal.
- Its cost is quite high but it is the best existing service I know.
- Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
- Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
- Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
- The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
- There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like WordPress.
- Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
- The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
- Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
- Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
- Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
- A decent amount of technical knowledge is needed to set up templates for sites.
- The capabilities of the different kind of users don't align very well with the different roles/job functions at some organizations.
December 20, 2018
AEM is robust CMS with some features but it has a learning curve
- You can create robust templates in this CMS and reuse later
- Managing small or big sites become easier
- You can use it with Adobe Cloud
- It has a learning curve, not everything is straightforward even if you are familiar with other CMS's
- Depending how big your site is, it can become a bit slow