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Adobe Experience Manager

Adobe Experience Manager

Overview

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…

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Recent Reviews
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How Adobe Experience Manager Differs From Its Competitors

Favorite Features

I think for me personally I'd like to be able to see what's going on in the system the best. To be able to go in and see what's happening with my system, I can go into the consoles and I can see at any given point where is my system, is it down, is it slow? Do I need to call somebody, is there an …
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Favorite Features

I like that you can see in a card view or you can see in the tree view. I prefer the tree view. The integration with the DAM works really well as far as searching for images. I'd like to see Photoshop applied in and have that functionality be available within the AEM tool. Right now we open …
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Favorite Features

Obviously the DAM, the digital asset management, is a big piece of it. The CMS, the ability for us to create content fragments, is a huge win for us because we do have multiple channels and as we're working our way to creating a unified platform, I think that helps. I think the key pieces that …
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Favorite Features

We are using all of them. We are using DAM for the image, like asset management which will help us generate these images for the whole form factors and sites. We are trying to bring other sub domains into other sites that we own which are still running on the other CMS platform. We would like to …
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Favorite Features

Core components definitely made things much better when it comes to approaching our component development principles. I like how well Adobe Experience Manager is integrated with the DAM. It definitely is a very powerful feature. All of the workflows that you can build around them on your content …
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Favorite Features

I don't have a favorite. I think that they all have, I mean, you listed multi-site manager, asset manager, et cetera, like they all have their own use cases, right? So if I wouldn't recommend the multi-site manager for a com for a client that doesn't have multiple languages, for …
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Favorite Features

The scheduling. I like being able to bring in different types of content and just the ability to drag and move things around very quickly and easily. It's handy.
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Favorite Features

The digital asset management in Adobe Experience Manager is fantastic. I do like that. Multi-site management. We've got three different websites and basically two websites for each, those in English and French. So it would get nuts otherwise, but it's super easy to find what I'm looking for in AEM.
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Favorite Features

The Spark approach, the first of all Atlas, cms, which provides the data for, you are able to use kind of, or one way it's you are getting the data and getting implemented for all the devices, whatever they want, irrespective of that way the spa approach is much, much useful like and it's…
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Favorite Features

Definitely the the editor like the, the main UI for like configuring the pages and the sites in AEM sites I think is very powerful. I think the design of it is pretty smart. I think it's pretty user-friendly and has really has a, a lot of feature rich tools that are designed in a way that …
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Favorite Features

I think I'm going to learn about core components because in our next release, which we will be upgraded this summer, we will have to migrate from foundation components to core components. I'm looking forward to learning more about core components. As far as what I like the most: Definitely the …
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Favorite Features

Personalization that enables me to deliver personalized experiences to users based on their behavior, preferences, etc. multichannel publishing is a great benefit which allows a user to publish content across multiple channels including web, social, mobile, and emails. the integration that is …
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Favorite Features

Multi-site management, keeps things simple and centralized Analytics, ensures we are prioritizing the most important new features and updates Testing/Target, to run unique tests on any page to ensure we are constantly improving
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Favorite Features

The simple editing experience has saved a lot of time and helped us even create new websites. Able to personalize customer profile to get the most relevant outcome. The dashboards gives many control for content management and extras.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (38)
    8.4
    84%
  • Mobile optimization / responsive design (35)
    7.8
    78%
  • Page templates (37)
    7.6
    76%
  • Bulk management (36)
    7.2
    72%

Reviewer Pros & Cons

View all pros & cons
JA
Juan Acosta
Communications Specialist
WESCO (Business Supplies & Equipment, 5001-10,000 employees)
Anshum Malhotra | TrustRadius Reviewer
Anshum Malhotra
Sr. Software Developer
Grazitti Interactive (Information Services, 1001-5000 employees)

Video Reviews

12 videos

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Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.4
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 8.1

Web Content Creation

Features that support the creation of website content.

7.5
Avg 7.6

Web Content Management

Features for managing website content

7.3
Avg 7.1
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Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.

Reviewers rate Role-based user permissions highest, with a score of 8.4.

The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(286)

Attribute Ratings

Reviews

(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
October 27, 2023

Forget plug-ins, try Adobe Experience Manager

JA
Juan Acosta
Communications Specialist
WESCO (Business Supplies & Equipment, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Usability
9
It is easier to manage. As you upload some assets (images, pdf files, banners) when is time to create content pages, you can drag and drop the media files you need. It is not mandatory to search the link of the media to add it on the source.
It also let's you edit the meta information of the page. You can edit it during the creation of the page or during content edition.
September 12, 2023

Adobe Experience Manager Review

SS
Samantha Somervill
Senior Manager of Engineering
Elevance Health (Insurance, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
From our learning curve until we got better. I'd say as we're moving forward and we're making more customizations and we're getting used to it, I'd say it's about a seven or an eight. But as more innovations and more information comes out from Adobe as they make more changes and they make improvements, I'd say they're getting probably about an eight right now.
September 11, 2023

Adobe Experience Manager Review

Verified User
Manager in Other
Hospitality Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
I think it's pretty intuitive when you log in. I like the visual editor. Sometimes it's a little bit clunky. You have to open things up in the rich text. I would like it to be just What-You-See-Is-What-You-Get where I can go in and make a change on the user interface and then it automatically updates it in AEM. So sometimes it can be a little clunky that you have to open up the widget or the sidekick and make the rich text changes. So I'm hoping the newer versions of AEM will be just a little more intuitive, but generally, it's pretty easy for someone who's not all that technical.
September 11, 2023

Adobe Experience Manager Review

Verified User
Vice-President in Marketing
Financial Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Mainly because of the things that I think we haven't been able to get out of it. As a result, the end user is not seeing those benefits. So I think that's where a platform is feature-rich. I think it's our ability to be able to get to some of those, tap into some of those hidden functionalities. I think there are still certain areas where, because of the nature of it, certain things from a performance standpoint, you have to be careful how we design and implement that. Otherwise, it could have an impact on performance. So we have seen cases where they take certain things, tend to drag a little bit, and take time to load. Also, a lot of the templates that Adobe provides are part of their custom framework and how it is done. So sometimes some design decisions that our UX team does makes it a little bit challenging to accommodate within the Adobe framework. So I think there is a little bit more fluidity to the whole thing. I think that would help us more with the design as well, which translates into better user experience.
September 11, 2023

Adobe Experience Manager Review

Verified User
C-Level Executive in Corporate
Information Technology & Services Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Adobe Experience Manager, I would say I like this experience fragmented, so it's one of the great features. So using that one you can create reusable content and additionally, it has integration with Adobe Target. So using that one you can vice versa, send your offers as well as content you can share. That feature is a great feature and it helps two versions of content sharing, HTML version and JSON version. So that way people can easily use the content and expose the content outside the world.
September 11, 2023

Adobe Experience Manager Review

Verified User
Engineer in Marketing
Computer & Network Security Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
There are some areas on the admin side, administration overall view especially for the tags I believe, I can't pinpoint at this time. Maybe a year back I felt the problem but it got solved. But I can't pinpoint at this time.
September 11, 2023

Adobe Experience Manager Review

HT
hemacharan thathireddy
Senior Architect and IT Manager
The Nemours Foundation (Health, Wellness and Fitness, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
6
Adobe launched the Touch UI experience a few years back, I think it's been four to five years now. I didn't see much improvements in terms of usability. So there's definitely there's room for improvement there, especially around our authoring team. They really struggle when it comes to finding things in them or navigating easily to pages. It's always a struggle for them. I think the overall authoring user experience, the way authoring UI, the way it is set up, can be optimized. I think in its current state, I don't think it's that well set up. It can definitely be redesigned for sure.
September 11, 2023

Adobe Experience Manager Review

LC
Liviu Chis
Consultant/Architect
Natlas Blue Digital (Information Technology & Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Because I think that it is really easy to use but it has a learning curve and I've seen it. when with this client, everyone was coming for, from WordPress and it, they did make a lot of the same mistakes a lot of the times and, and we had to show them, a couple times how to do these things. for someone that is just opening it up for the first time, they wouldn't, they wouldn't know how to use it. Like even an author that's supposed to be non-technical needs to be trained to use it's not something you just work with. But once you get it, you can fly.
September 11, 2023

Adobe Experience Manager

Verified User
Analyst in Marketing
Financial Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
It's very user-friendly. So the older versions I was sort of a proponent of, because I'm a creature of habit, but once I understood the new version and how to edit and update fragments and components and such, it was very easy to use and implement.
September 11, 2023

Adobe Experience Manager Review

KW
Katelyn Wong
Senior Digital Operations Analyst
Canadian Tire Financial Services (Financial Services, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
I think it's really usable. I think it's really easy to get into. I've been onboarded for it for a little while now, but I remember being onboarded pretty quickly, you know, six years ago, five years ago.
September 11, 2023

Adobe Experience Manager Review

Verified User
Engineer in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Sometimes I like the UI of that, it can be little better like some, there are some areas where it can improve, especially when I navigate to find some page the search part of that so these things can be improvised in the terms of UI when it comes to the. So, again when I do some kind of publishing a few options, like it's not that entity where I can easily grab it. So that's the reason
September 11, 2023

Adobe Experience Manager Review

Verified User
Consultant in Other
Information Technology & Services Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Usability
6
I think a little harsh but I'm saying that because I think Adobe can really improve it. There are, there are a few places where you can see Adobe has this great design philosophy for how it should all work together and then there are these like kinks and hiccups that really get really confusing and can disorient people. and especially with working our QA team for example, sometimes they get so turned around by features that as a developer I'm so used to them but to a fresh set of eyes it can be really unintuitive. So I think Adobe has some really good design principles but I feel like they're almost there. There's definitely a, like a lot of times you need to be handhold and be like, this is confusing or this feature doesn't really work the way you'd expect. and I wish there was less of that.
September 07, 2023

Adobe Experience Manager

Verified User
Analyst in Other
Hospitality Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Well for me, you know, it's like the back of my hand because I've been in it for so long. When we do train people, it is a little like, "whoa" at first for them. It's one of those things where it just takes being in there and getting accustomed to it. I do think overall it's good and the more you are in it, the easier it gets. It's just maybe overwhelming for brand-new users at first.
September 07, 2023

Adobe Experience Manager Review

Verified User
Manager in Marketing
Financial Services Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
The usability for our internal users is very similar because of what I just mentioned with our design team - they're very familiar with Adobe Creative Cloud. So when they're first learning about AEM it is very similar because all the user interface is very similar. I guess whenever we upgrade, every year, we have to upgrade to the newer version. AEM always thinks about our feedback. A lot of the time we have had issues we've gotten resolutions very quickly or they put it in the next round of the improvement list. I personally did a lot of the user testing every time we did an upgrade. So I really appreciate they're taking our feedback and making improvements for the next release.
September 06, 2023

Adobe Experience Manager Review

JM
Jennifer Metzler
Traffic Manager
Lockton (Insurance, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Because it talks to so many other Adobe pieces. Some of the native functions in the past or with other project management systems or similar products, you'd have to get a plugin for this or a plugin for that. Again, I go back to, I'm about the one-stop shopping. I don't want plugins, I don't want a third party, I don't want to have to shop for another vendor. Having everything in one stop is a game changer. It saves so much time and frustration. I think even if it didn't save time, the frustration that it saves, especially for someone who doesn't consider themselves extremely tech savvy, that's worth it to me. It's cutting down on frustration.
April 07, 2023

Why you need Adobe Experience Manager in your life

Kwazi Henderson | TrustRadius Reviewer
Kwazi Henderson
Senior Digital Marketing Specialist
Honeywell (Industrial Automation, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Adobe experience manager can seem complicated at first but it is actually quite easy to utilize for your needs. Start to finish for setting up a page to launching a campaign can go from hours to minutes. Their user interface is intuitive and easy to navigate with drag-and-drop functionality and visual editing tools that make it easy for marketers like me to build and manage websites, mobile applications and other digital experiences. Overall AEM is a powerful and flexible tool for digital experience management, but it will definitely require some training to fully leverage all of its uses.
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