Adobe's most intuitive tool

This is a tough one! I have been using Adobe Express for 3 years and I see how much improvements they have had. I think they have a lot of choices, but I still think a lot of the designs are not so aligned with the actual trends. I don't mind because I mostly do my own designs, but I can see how they can miss a few points here for a certain audience who look for polished clean trendy designs. For the other assets though it is great and there are endless options of photos, illustrations, and even the integration of AI is powerful

I think it is a great tool for non designers because it is so easy to use and templates are a great starting point. For professional designers, it can be super limited, but the way I use it is, I still create my designs in Illustrator and then I import them as templates in Adobe Express, and this is actually awesome.

The resizing feature is incredible and works like magic, it is super valuable for content creation, I don't really use the effects so much but for what I have tried it is super easy and straightforward, you can even add some video movement to objects to add some animation to your posts, this is incredibly quick and easy to do, without the pain of going through after effects software

I would recommend it 100% to someone who already has an Adobe cloud subscription, as the integration between all the Adobe tools is just so seamless. It feels useless to go through Canva when you have access to all functionality here. I think it is also more professional for designer to have a process through an Adobe workflow, than Canva, that is great but more used by amateurs