Absolutely no-brainer buy
April 11, 2025

Absolutely no-brainer buy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

we use it for outreach and campaigns across our target account list alongside campaigns that the SDR’s run on a 1:1 basis

Pros

  • Real time insights to performance
  • Lead prioritization via scoring
  • Nurture campaigns
  • Attribution

Cons

  • Not user friendly for those inexperienced
  • Difficult to initially implement
  • Being able to speak to the lead journey has helped us better map what is marketing attributed versus sales attributed, and therefore has increased our marketing attributed pipeline numbers where otherwise we would not have counted certain opportunities as marketing sourced
  • Having campaigns run in the background for the SDR while they work thier one-to-one programs has decreased the amount of touch points in SDR needs to book a meeting.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

it helps us prioritize high intent, leads over leads that are not worth reaching out to at the present time. we use it in our CRM for lead scoring, and that feeds what our SDR’s are focusing on for any given day. we also really appreciate the campaign attribution and journey for each prospect that math directly onto the lead or contact record. Running, nurture campaigns out of Adobe Marketo Engage are pretty easy once you can figure out how to do it. ultimately, we like to run it in tandem with one to one campaigns that the SDR’s do on a different platform.

Adobe Marketo Engage Feature Ratings

8.3
WYSIWYG email editor
Not Rated
Dynamic content
6
Ability to test dynamic content
8
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
6
List management
8
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
8.0
Calendaring
Not Rated
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.0
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10

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