Why Marketo
April 29, 2025

Why Marketo

Shweta Sharma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use to manage email marketing across 12 countries and different websites. Problem was we had to create 12 different emails but with Adobe Marketo Engage we only send one with different links for each region. Its a very powerful platform, and I love using email script tokens and dynamic content.

Pros

  • Email script tokens
  • Dynamic content
  • Tracking

Cons

  • The backend email design functionality is not great; we use Knak, and that is a lifesaver. It would be good, if Adobe Marketo Engage had that design capability, so we would not have to pay extra for another platform.
  • Increased employee efficiency
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
  • Other
Announcement, weekly newsletters etc.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Well suited if you need to use dynamic content, high level personalization.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
1
Calendaring
2
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
9
Standard reports
4
Custom reports
9
API
9
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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