All-in-One Marketing Automation Platform
August 05, 2025
All-in-One Marketing Automation Platform
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage serves as our primary platform for prospect management. We use it to capture website form submissions, score leads, add them to nurture campaigns, and route leads to respective territory managers through Adobe Marketo Engage smart campaigns. We also use it to send emails—both ad hoc and as part of nurture programs. Additionally, we leverage landing pages to promote events and one-off content.
Pros
- Smart Campaigns let you build quick workflows
- Sync with Salesforce and update records as needed
- Send targeted emails to dynamically populated audiences
Cons
- Email and landing page builders need improvement
- Limited on-platform reporting capabilities
- AI functionality restricted to content generation
- Quick lead capture and routing
- Faster deployment of emails and landing pages
- Accurate prospect tracking and reporting
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
At our company, Adobe Marketo Engage serves a key purpose: to gather detailed prospect information and deliver it quickly to our BDR/Sales team. Once the team engages with these prospects, we monitor their status and launch appropriate nurture campaigns or other follow-up activities.
Both from price and feature perspective, Adobe Marketo Engage stands up against those platforms. It may not have some niche features that other platforms offer, but overall it is the right solution for any B2B company with 50+ employees.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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