Using Adobe Media Optimizer with Omniture across thousands of Accounts
May 16, 2016
Using Adobe Media Optimizer with Omniture across thousands of Accounts
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Media Optimizer
I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on various KPIs and aggregate data across different silos (by OEM or dealer group for example). The deep integration into Omniture was particularly useful.
Pros
- Integration across other Adobe solutions like Omniture
- Dynamically optimize based upon analytics KPIs
- Aggregate data and report based on various segementations
Cons
- At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
- Helped reduce our CPL
- Helped increase our leads
- Helped provide more insights for optimizing our campaigns
Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Comments
Please log in to join the conversation