Real-time segmentation and personalization
February 26, 2025

Real-time segmentation and personalization

Ezhil Raja | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use RTCDP to unify customer profiles by ingesting and stitching data from multiple sources, enabling real-time segmentation and personalized engagement across digital and offline channels. The platform addresses key business challenges such as fragmented customer data, delayed insights, compliance complexities, and ineffective targeting. By leveraging RTCDP, we create a holistic view of customers, allowing for AI-driven decision-making, precise segmentation, and activation across marketing, sales, and service platforms. Our use case primarily focuses on enhancing customer journey orchestration, optimizing campaign performance, and improving retention through real-time data activation. We integrate RTCDP with Adobe Journey Optimizer (AJO) to enable dynamic, context-aware interactions that drive higher engagement and conversions.

Pros

  • RTCDP merges data from multiple sources, creating a single customer view for accurate personalization.
  • Instantly updates customer segments based on behavior and activates them across web, email, mobile, and paid media.
  • Leverages AI for predictive analytics while ensuring data privacy and regulatory compliance.

Cons

  • AJO's Experience in decision-making has too many gaps when compared with Target or Campaign.
  • EGDE projection issues without WebSDK hindering personalization.
  • Lack of documentation on features and functionalities.
  • It'll take time to realize ROI.
  • Most of our customers have projected ROI only as of now.
I agree with the statement. Expecting the product to get better over the next few years.
Still implementing this.
There are UI issues, and the platform is very slow.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Not sure

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

RTCDP is a good must-have add-on to the Martech stack but is difficult to accommodate due to concerns about profile store sizing. Federated Audience Composition helps in managing these.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
9.0
Account Scoring
Not Rated
Customer Data Governance
10
Data Connectors
10
Data Enhancement
7
Data Ingestion
10
Data Storage
5
Data Visibility
10
Event Data
10
Identity Resolution
10
Audience Segmentation & Targeting
8.7
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Website personalization
10
Tag Management
10.0
Tag library
10
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
Not Rated

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