Maximizing ROI with Adobe Real-Time CDP: Personalized Loyalty, Smarter Ads, and Data-Driven Growth
March 10, 2025

Maximizing ROI with Adobe Real-Time CDP: Personalized Loyalty, Smarter Ads, and Data-Driven Growth

Rubén Vinagre | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use Adobe Real-Time CDP to power a data-driven loyalty program that increases customer lifetime value (LTV) through personalized offers and real-time media activation. By unifying online and offline data, we deliver AI-driven promotions tailored to purchase history and real-time behavior. Customers receive dynamic rewards via email, push, or in-store screens, boosting retention and engagement.

Pros

  • Connected Advertising & Retail Media
  • Address fragmented customer journeys
  • Connect on and offline loyalty programs

Cons

  • Integration with IoT
  • Faster real time activation
  • Media platforms integrations
  • Lower cost of adquisition of new customers based on data
  • Personalized offers led to increased average basket
  • High intent media activation reduced media investment waste
It is a pivotal piece in order to keep on developing our omnichannel and user based experience
Never had issues finding things
The whole stack approach and have everything under the same vendor simplifies things.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

Best suited for Omnichannel Loyalty & LTV Optimization and not so much for Offline-First & POS-Heavy Environments

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.9
Account Scoring
10
Customer Data Governance
10
Data Connectors
8
Data Enhancement
8
Data Ingestion
10
Data Storage
10
Data Visibility
7
Event Data
8
Identity Resolution
9
Audience Segmentation & Targeting
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Website personalization
10
Tag Management
9.6
Tag library
9
Ease of writing custom tags
9
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
Not Rated

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