Maximizing ROI with Adobe Real-Time CDP: Personalized Loyalty, Smarter Ads, and Data-Driven Growth
March 10, 2025

Maximizing ROI with Adobe Real-Time CDP: Personalized Loyalty, Smarter Ads, and Data-Driven Growth

Rubén Vinagre | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

We use Adobe Real-Time CDP to power a data-driven loyalty program that increases customer lifetime value (LTV) through personalized offers and real-time media activation. By unifying online and offline data, we deliver AI-driven promotions tailored to purchase history and real-time behavior. Customers receive dynamic rewards via email, push, or in-store screens, boosting retention and engagement.

Pros

  • Connected Advertising & Retail Media
  • Address fragmented customer journeys
  • Connect on and offline loyalty programs

Cons

  • Integration with IoT
  • Faster real time activation
  • Media platforms integrations
  • Lower cost of adquisition of new customers based on data
  • Personalized offers led to increased average basket
  • High intent media activation reduced media investment waste
It is a pivotal piece in order to keep on developing our omnichannel and user based experience
We coud get to know our customers and go from a point of view based on the stores and POS to a customer centric approach.
Never had issues finding things
The whole stack approach and have everything under the same vendor simplifies things.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

Best suited for Omnichannel Loyalty & LTV Optimization and not so much for Offline-First & POS-Heavy Environments

Adobe Real-Time CDP Feature Ratings

Customer Data Management
8.9
Account Scoring
10
Customer Data Governance
10
Data Connectors
8
Data Enhancement
8
Data Ingestion
10
Data Storage
10
Data Visibility
7
Event Data
8
Identity Resolution
9
Audience Segmentation & Targeting
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Website personalization
10
Tag Management
9.6
Tag library
9
Ease of writing custom tags
9
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
Not Rated

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