We leverage data usage policies to ensure we comply with our company and differnt countries's legal and governance regulations
March 21, 2025

We leverage data usage policies to ensure we comply with our company and differnt countries's legal and governance regulations

Silvia Vacirca | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

My client leverages Adobe Real-Time Customer Data Platform and AEP for creating a unified view of the customer, data democratization for marketers, and a single centralized audience creation and activation system. Prior to implementing RTCDP, the company had scattered and siloed audience creation, which led to inconsistent campaigns and experiences. In addition, marketers had to coordinate with a variety of IT teams to get the data for the audiences they needed. RTCDP solved both of these issues by empowering marketers with easy data access, and also unified audience definitions across different marketing teams.

Pros

  • The audience builder is particularly UI friendly
  • It is very straightforward to add data to AEP/RTCDP via the different native integrations to different data warehouses

Cons

  • Monitoring capabilities, I think it would be extremely helpful if we could monitor data flows and activations with dashboards and better alerts
  • Improved ROI
  • Increase in loyalty program enrollments
Adobe Real-Time Customer Data Platform has provided great value to my client so far so I believe they will continue to invest in the technology!
We leverage data usage policies to ensure we comply with our company and differnt countries's legal and governance regulations
It is extremely user friendly to use!
It is extremely valuable to have AEP as shared data foundation for the different Adobe products

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

1. When marketers are heavily dependent on IT teams 2. When audience creation is scattered and siloed 3. When in need for an audience orchestration system

Adobe Real-Time CDP Feature Ratings

Customer Data Management
7.0
Account Scoring
5
Customer Data Governance
4
Data Connectors
6
Data Enhancement
7
Data Ingestion
8
Data Storage
8
Data Visibility
8
Event Data
8
Identity Resolution
9
Audience Segmentation & Targeting
7.3
Standard visitor segmentation
8
Behavioral visitor segmentation
7
Website personalization
7
Tag Management
5.0
Tag library
5
Ease of writing custom tags
5
Rules-driven tag execution
5
Tag performance monitoring
5
Page load times
5
Mobile app tagging
5

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